Top Three Opportunities for Healthy Pet Food in Asia

Top Three Opportunities for Healthy Pet Food in Asia
Top Three Opportunities for Healthy Pet Food in Asia

The Asian pet care market place has made quickly on the back of evolving pet possession. The expansion of smaller sized pets, even though on the rise pre-pandemic, escalated from 2020 due to home seclusion, when people tended to flip to the comfort and ease of animals to accompany them at house. In simple fact, involving 2017 and 2022, 59 million cats and small canine were included to Asia’s pet inhabitants – the major driver of product sales of pet food. This demographic shift points to the will need to overview companies’ technique when developing cat and puppy foodstuff.

Feline well being

The biggest contributing industry is China, in which the cat populace multiplied by 143{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} in the 5 yrs 2017-2022, resulting in the pet cat populace to surpass that of canine in 2021. Further than China, though figures for pet cats are not as considerable, the rise of pet cats has no doubt been substantial – Indonesia’s pet cat inhabitants grew at a 16{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} CAGR more than 2017-2022, with India and South Korea next near powering at 15{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} and 13{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} respectively. By contrast, the development of medium and big pet dogs remained relatively flat, with the huge puppy inhabitants obtaining shrunk in markets these kinds of as Hong Kong, China, Taiwan and Japan.

Population of Cats and Dogs in Asia 2022.png

Supply: Euromonitor Global Pet Care
Observe: Compact canine – up to 20lbs or 9kg Medium dogs – 20-50lbs or 9-23kg Significant canine – above 50lbs or 23kg

The expansion of pet cats is partly becoming pushed by urbanisation and the shrinking measurement of residences in cities, alongside the progress of dual-earnings homes and the desire for much more impartial pets. Despite the have to have – or potentially specified the need to have – to stability function and individual aspects of lifestyle at dwelling with an significantly hybrid lifestyle, pet proprietors scrutinise the components of pet foodstuff and seek convenient possibilities to cater to their pets’ personal wellness wants and problems. The new wave of cat house owners in marketplaces this sort of as China, Indonesia and South Korea will require specialised solutions that can fulfil these requirements.

Significant protein

All-natural, superior protein and grain-free were among the important pet food claims across Asia in 2021, in conditions of share of SKUs tracked by means of on the internet platforms. The likely of essential statements should really be pushed by rising markets these as Indonesia and Thailand, as these are quickly expanding marketplaces with now sizeable income in 2022. Cat and pet food in Thailand, for case in point, is really worth USD1.4 billion in 2022, and is forecast to increase at a CAGR of 7{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} up to 2027. More impressively, Indonesia is expected to be the fastest rising market place for cat and dog foodstuff globally, with a CAGR of 19{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} in between 2022 and 2027, and in 2022 is predicted to whole USD511 million.

Indonesia Top 5 Pet Food Claims.jpeg

Resource: Euromonitor Intercontinental Product or service Statements and Positioning n=16,121

Consequently, important promises similar to nourishment and positioning, this sort of as “good resource of vitamins” and “immune process health” are expected to be critical, along with significant protein. Solution launches that have been observed in Asia in 2022 incorporate dry cat food stuff whose protein content material comprises fish and bugs, as far more area of interest and one of a kind sources.

Senior animals

Segmentation of cat and puppy food is anticipated, as pet owners increasingly find products and solutions that are more customised to their pets’ person demands. Existence stage nourishment, as a vital concept within human meals, whereby meals products and solutions are designed customised to age segments, also applies to cat and pet dog meals as a way of addressing precise wellness concerns. The senior age segment has notably witnessed the strongest growth in retail price gross sales involving 2017 and 2022 in Indonesia, the Philippines and Thailand, for occasion.

Growth in Dry Dog and Cat Food by Lifecycle.pngSupply: Euromonitor Intercontinental Pet Care

In Japan, in which the innovation environment for more mature shoppers in human foods is comparatively extra formulated than in other components of Asia, these innovations also benefit pet food. Marukan, for case in point, has designed Goal30, a new dry cat food which utilises a protein that allows to identify and ruin dead cells and other debris contributing to kidney failure. For that reason, the enterprise promises that the product could perhaps improve lifestyle expectancy, and largely targets senior pet cats.

What is the impression? Benefit-included wellness claims raise top quality phase in Asia

The mid-priced phase continues to be the most significant contributor to retail volumes of cat and doggy food stuff in Asia – in point, by 2027 this is anticipated to account for 57{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} of complete sales. Even so, this is largely due to the fact mid-priced signifies the mainstream price tier in far more mature marketplaces such as South Korea, while the financial system phase is important to rising markets, such as India and the Philippines. Financial system will no question enjoy an significant function in lower-money communities struggling from inflationary pressures in actuality, in Malaysia the expansion of overall economy cat and puppy food is expected to outpace mid-priced concerning 2022 and 2027.

Having said that, definitely, better rates generate price expansion, which propels premium pet foods forward as the greatest section in retail worth terms, cementing the relevance of encouraging pet entrepreneurs to trade up.

Retail value sales of cat and dog food.pngResource: Euromonitor Intercontinental Pet Care

The change is not only anticipated to manifest in formulated marketplaces, but also in top emerging marketplaces these as Indonesia and Thailand. Products and solutions that deal with mounting well being fears and justify increased paying out, thus, are predicted to have a prolonged-long lasting position in the marketplace and drive the long term of cat and pet foods in the location in general. To be a part of, and quite possibly a leader in this area, producers must function towards educating pet owners and emphasising key health and fitness statements that will result in the interest of pet homeowners, as outlined higher than.

For a deep dive into this topic, study our report, Globe Market for Pet Treatment