Native Pet rebrands to support dog wellness

ST. LOUIS — Pet dietary supplement company Native Pet unveiled its new branding Jan. 25. The visual rebrand was led by Unheard of, the in-house company of Indigenous Pet’s partner CAVU Purchaser Partners.

In March 2022, CAVU Customer Associates led Indigenous Pet’s collection A funding spherical, which elevated $6 million in investments. The companies have partnered to help elevate Indigenous Pet to a nationwide house title.

In accordance to Indigenous Pet, the rebrand represents a “collective change in buyer way of thinking on how to support dogs’ health and wellness.” It involves new product or service packaging to far better talk Native Pet’s perseverance to pet wellbeing.

“With 70{95221ed7c1b18b55d17ae0bef2e0eaa704ccc2431c5b12f9d786c88d1acb538d} of US households now owning at least 1 pet and ‘GenZennials’ representing the biggest share of new pet house owners, we believe Native Pet’s modern solution to very powerful, clear-label diet will redefine the pet wellness room,” reported Jared Jacobs, principal at CAVU Shopper Partners. “Today’s pet dad and mom are more and more wanting further than the food items bowl to complement their pet’s wellness and wellbeing. With this new rebrand, Indigenous Pet is poised to turn out to be a household name as they reimagine the future of pet nutrition.”

The rebrand strives to far better characterize Native Pet’s mission of featuring efficacious formulation made with cleanse substances to guidance pet overall health. The firm also follows stringent solution expectations under the Native Pet Pact, which consists of a dedication to challenging common sourcing and manufacturing procedures and the growth of proprietary products and solutions. Indigenous Pet formulates all its items in-house utilizing a science-backed system, and collaborates with a board-certified veterinary nutritionist to assure substantial-quality pet complement products.

Native Pet’s supplements are formulated without having any additives and incorporate no a lot more than five inactive substances. The company’s items are also formulated with “clean-label,” human-grade substances, like wild-caught salmon, grass-fed beef and organic hen.

“The dietary supplement house as a whole is commoditized, crowded and perplexing — and it is continue to 1 of the speediest rising groups in pet,” reported Dan Schaefer, co-founder and chief executive officer of Native Pet. “Consumers are hungry for a brand that cuts as a result of that sound and provides a fundamentally distinct working experience. Native Pet is that brand and this rebrand tells that tale.

“Differentiation is far more than just storytelling,” Schaefer added. “We do every little thing in another way: merchandise, packaging, articles and distribution. This rebrand is the fruits of years of performing items the tough way and trying to keep the shopper at the heart of that journey.”

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