Full Moon Pet enters dog food market with launch of frozen, human-grade formulas

Full Moon Pet enters dog food market with launch of frozen, human-grade formulas

SANTA MONICA, CALIF. — On Dec. 13, Entire Moon Pet, a Perdue Farms brand, introduced the start of its to start with line of doggy food: Freshly Crafted™. The new frozen pet foodstuff is completely human quality and formulated with new ingredients.

Established in 2011 by Ryan Perdue, Whole Moon produces human-quality canine treats. The brand name produces its merchandise in the United States and works by using regionally sourced components, together with farm-raised, USDA-authorized proteins and other purely natural ingredients.

Comprehensive Moon was encouraged to enter the entire-and-balanced pet food items segment after witnessing an escalating range of pet parents seeking pet foods formulation built with superior-top quality elements and no additives or synthetic preservatives.

“Freshly Crafted will redefine what customers assume from dog foodstuff,” Perdue stated. “Our human-quality foods is manufactured with substantial-top quality ingredients like free of charge-vary white meat chicken, in USDA-certified kitchens. Pet mother and father will be in a position to quickly see the variance in high-quality compared to other fresh new and frozen puppy foodstuff and can truly feel excellent about feeding their pet dogs a nutritionally comprehensive meal that is about as close as you can get to producing it yourself — just devoid of the headache.”

Full Moon Pet's new Freshly Crafted pet food line is available in three recipesPhoto courtesy of Total Moon Pet


The new Freshly Crafted canine foodstuff line is offered in a few recipes — Totally free-Range Rooster, Homestead Turkey and Ranch-Elevated Beef — all of which are formulated with out grains or fillers. The proteins bundled in the weight loss plans are sourced from ethically elevated animals and comprise no antibiotics. The line is formulated with Omega 3 fatty acids, antioxidants and amino acids to boost pores and skin, coat and immune wellness and muscle mass expansion and advancement.

The Free-Array Chicken recipe is formulated with hen, hen liver, hen bone broth, spinach, carrot, pink bell pepper and blueberry. The Homestead Turkey recipe is made up of turkey, turkey liver, turkey bone broth, spinach, sweet potato, broccoli and blueberry. The Ranch-Elevated Beef recipe is formulated with beef, turkey, beef liver, beef bone broth, spinach, broccoli, butternut squash and blueberry.

The formulas are slow-cooked in little batches and flash-frozen to support preserve nutrition, freshness and top quality. Freshly Crafted can be served as a topper or full-and-well balanced diet.

“A dog’s diet program is specifically connected to their overall health,” explained Dana Wilhite, DVM, consulting veterinarian to Entire Moon. “Improving the good quality of elements and dietary price of their food plan can be a vital strategy to general overall health. Genuine meats are prosperous in important amino acids and provide protein that is critical for wholesome, lean muscle mass. Moreover, liver is a nutrient-abundant ingredient involved in these recipes to present key nutritional vitamins and nutrition that dogs want for health and longevity.”

Whole Moon’s Freshly Crafted pet dog foods is accessible in a 1.5-lb bag for $11.99 and a 4-lb bag for $24.99. The pet food is at present out there through Total Moon’s e-commerce system and at find H-E-B retail destinations in Texas.

Read through additional about new pet food and address merchandise.