Couple starts Naperville pet food business with dog’s approval

It all came down to Augie.

When Jaclynn and Evan Berna weighed options for getting into the franchising area, they gravitated toward Pet Wants due to the fact they beloved animals and appreciated the notion of a firm presenting fresh new, healthier food items solutions for dog and cat entrepreneurs.

1st, while, the determination experienced to be Augie-authorized. Faced with the “Pet Wants Obstacle,” their 5-calendar year-previous Rhodesian Ridgeback had the remaining say.

“He is an angel,” Jaclynn Berna reported. “A hundred-pound lap pet.”

The “Pet Would like Problem” is easy. Set a cup of a dog’s common foodstuff subsequent to a cup of Pet Wants food items and see which a single they want far more.

With Augie the choice was obvious.

“He went straight to the Pet Would like foodstuff and ate it,” Jaclynn Berna claimed. “Then he held staring at me like he preferred additional of it. We transitioned him to Pet Wishes entire time and he loves it.”

The Woodridge couple’s changeover to beginning a Pet Desires franchise also moved swiftly. In July they started discussions with organization representatives. They received married in September, signed a franchise settlement in December, qualified in January and began providing to consumers in February.

They did it all whilst maintaining their work opportunities in the logistics field.

Their territory is technically Naperville and Warrenville, but they deliver over and above those borders for the reason that there are not any other franchisees close by. In May well they are going to open a retail shop at 630 E. Ogden Ave. in Naperville.

“As a substitute of heading to all these big shops, you can acquire from a small, regionally owned business enterprise with a healthy and nutritious brand name and products,” Evan Berna claimed. “We want it to be comfortable and satisfying for people so they can maintain their animals nutritious and satisfied.”

Until they open the Naperville retail store, the key enterprise model is shipping and delivery. Customers can obtain what they want when they want it, or they can commence a membership for food items and treats at the Pet Wants web-site.

The food is delivered fresh from Cincinnati, and inventory is turned around inside of a thirty day period or two. The food commences fresh and can continue to be that way since prospects can obtain by the pound. They don’t have to invest in 25-pound luggage.

Pet Would like selections consist of salmon, duck, whitefish, hen, lamb and other key ingredients. The Bernas reported the further protein indicates they are feeding Augie a few cups a working day in its place of the 4 cups they served him with his preceding foods.

As the Bernas settle into the market place, they’re wanting for exposure leading up to the opening of their keep. They are signing up for farmers’ marketplaces, cruise nights and mall kiosks to get the phrase out.

“There are so quite a few pet merchants that are the identical now,” Jaclynn Berna stated. “To have just one that’s distinctive in the form of foodstuff it has and the excellent of meals seriously was attention-grabbing to us.”